Market by market
17 core markets. 26+ in the network.
We hold our own field teams in seventeen markets and reach another nine through partners. Six are written up in full below — pick one for the regulator, the payment rails and our read.
Select a market below, or tap a highlighted dot.
- Featured markets (6)
- Core markets (17)
- Partner network (26+)
- Regulator & license
- Since the 2024 Supreme Court ruling, licensing sits with the states. Lagos State (LSLGA) is the anchor licence for most operators.
- Payment rails
- Bank transfer first: instant transfers, USSD and wallets such as OPay, PalmPay and Moniepoint. Card success rates are poor.
- The RIACT read
- The biggest betting audience on the continent, and the most misread. Get payments and agents right first, brand second.
Not sure if the timing is right? Answer five questions and find out.