Betting & gaming
Betting and gaming consultants in Africa
We license, launch and fix betting operations across 17 African markets — with our own researchers on the ground in each of them.
How we operate
Most consultancies are built to stay. We are built to leave.
- 01
We step in
People in your market, not a call about your market.
- 02
We build or fix
Whatever is missing gets built. Whatever is broken gets fixed.
- 03
We install
Systems, suppliers and local people who outlast us.
- 04
We hand over
We watch it run in your hands — then we go.
What we actually do
Licensing
Which regulator, which class, what it costs and how long it really takes. Nigeria is licensed state by state since the 2024 Supreme Court ruling; Kenya rewrote its regime in 2025. We work to the rules as they are this quarter.
Payment rails
Mobile money is the product in most of these markets, not a payment option. We map the rails, the settlement times and who actually owns the merchant relationship before you commit to a provider.
Agent & retail networks
Distribution is people. We recruit, vet and audit agent and cashier networks, and we count what is active rather than what is registered.
Local partners
Most of these markets carry a local ownership floor. We find the partner, check them, and structure a relationship that survives the first disagreement.
Compliance & AML
Responsible gambling, player verification, source-of-funds and reporting built to the market you are in, not retrofitted from a European template.
Launch & growth
Pricing, bonus economics, trading and acquisition. We stay in market through launch, then hand it to your people.
Where we work
All 17 core markets →- Featured markets (6)
- Core markets (17)
- Partner network (26+)
Buying or selling an operator?
Consulting is one half of the firm. The other is our deal desk, which brokers the sale of licensed betting businesses across the same markets — using the same field teams to check them before they reach a buyer.
Not sure if the timing is right? Answer five questions and find out.