Market read · Nigeria
Nigeria, as we actually find it
The biggest betting audience on the continent, and the most misread. Get payments and agents right first, brand second.
- Regulator & license
- Since the 2024 Supreme Court ruling, licensing sits with the states. Lagos State (LSLGA) is the anchor licence for most operators.
- Payment rails
- Bank transfer first: instant transfers, USSD and wallets such as OPay, PalmPay and Moniepoint. Card success rates are poor.
- The RIACT read
- The biggest betting audience on the continent, and the most misread. Get payments and agents right first, brand second.
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