Brands & operators
From first brief to a live operation
Africa is not one market. We put people on the ground with you — mapping the licence route, the payment rails and the partners that actually move a market — and stay in it while you launch.
Why most entries fail
Africa is not one market.
- 54REGULATORS
- 40+CURRENCIES
- 1WAY TO KNOW: BE THERE
We work in the market
With you, from planning to launch.
Answers in under two weeks
On data you can trust.
Built for regulated markets
Gambling, payments, alcohol. Thin data is normal for us.
The method
RAPID: from your brief to in-market findings in under two weeks.
The RIACT Activation Protocol has five stages. Click each one to see what happens and what you get.
Before anyone travels, we map the roles, channels and regulations that matter for your brief, so the fieldwork asks the right questions from day one.
- Market scope tied to your brief
- Target roles and channel map
- Regulatory check
What we do
Research, strategy and the work that follows.
Market entry & launch
Licence, partners, payments. Until you are live.
Growth & turnaround
Find the problem. Fix it in market.
Market & competitor strategy
Real numbers where public data runs out.
Activation & partnerships
Agents, affiliates, media. Vetted in person.
The welcome deck
How we work, in thirteen slides.
Scroll inside the screen to page through, or open it fullscreen.
Not sure if the timing is right? Answer five questions and find out.