Who we are
People on the ground, not a panel behind a screen
Founded by Ryan Moore after more than a decade inside African and EMEA betting, crypto and payments.
The founder
Ryan has run growth and market entry inside the operators you are benchmarking against.
2013–2018 · Adapt, Hirt & Carter
Five years immersed in African informal-retail distribution — last-mile, trade marketing and route-to-market across 20+ markets. Client brands included Coca-Cola, Pepsi, Unilever, Mondelēz, GSK and SABMiller.
2018–now · Betting, crypto and payments
Senior growth and market-entry roles at Betway, KingMakers, SuperSport, Thrill and BetKing.
Same informal retail, same agents, same cash. A different product on the shelf.
On the ground
Swipe
LAGOS · STREET RECON 
LAGOS · RETAIL AUDIT 
LAGOS · TRADER NETWORK 
LAGOS · MARKET WALK
LAGOS · STREET RECON LAGOS · RETAIL AUDIT LAGOS · TRADER NETWORK LAGOS · MARKET WALK
- Location-verified
- Time-stamped
- Researchers resident in market
Brands we’ve worked with
Clients of RIACT, and operators where our leadership held senior roles
Brands worked with: thrill, betking, supersport, bwin, entain, sportpesa, sportingbet, pridebet, betta1, carry1st, eksab, pawapay, betfox, velitech, h2, paridirect, e2l.
17
CORE MARKETS WITH OUR OWN FIELD TEAMS
26+
AFRICAN COUNTRIES IN NETWORK
300+
VETTED FIELD RESEARCHERS & AGENTS
< 2 wks
FROM BRIEF TO IN-MARKET FINDINGS
Not sure if the timing is right? Answer five questions and find out.