Opportunity is obvious.
How to execute it is not.
Go-to-market research and advisory, on the ground in 17 African markets.
We work with brands entering African markets and investors backing the operators already in them — from the first brief to a live operation.
Gambling·Crypto·Payments·FMCG·Alcohol·Beverage
Where we work
All 17 core markets →Plus own field teams in Tunisia · Egypt · Senegal · Côte d'Ivoire · Ethiopia · Cameroon · Congo · Uganda · DR Congo · Angola · Botswana — and partner reach across 26+ countries.
Brands we’ve worked with
Clients of RIACT, and operators where our leadership held senior roles
Brands worked with: thrill, betking, supersport, bwin, entain, sportpesa, sportingbet, pridebet, betta1, carry1st, eksab, pawapay, betfox, velitech, h2, paridirect, e2l.
17
CORE MARKETS WITH OUR OWN FIELD TEAMS
26+
AFRICAN COUNTRIES IN NETWORK
300+
VETTED FIELD RESEARCHERS & AGENTS
< 2 wks
FROM BRIEF TO IN-MARKET FINDINGS