Opportunity is obvious.
How to execute it is not.
We don’t send a deck. We send people.
Our own teams, on the ground in 17 African markets.
- Gambling
- Crypto
- Payments
- FMCG
- Alcohol
- Beverage
Formed in FMCG route-to-market, proven in betting. Informal retail is informal retail.
How we operate
Most consultancies are built to stay. We are built to leave.
- 01
We step in
People in your market, not a call about your market.
- 02
We build or fix
Whatever is missing gets built. Whatever is broken gets fixed.
- 03
We install
Systems, suppliers and local people who outlast us.
- 04
We hand over
We watch it run in your hands — then we go.
Where we work
All 17 core markets →- Featured markets (6)
- Core markets (17)
- Partner network (26+)
Brands we’ve worked with
Clients of RIACT, and operators where our leadership held senior roles
Brands worked with: thrill, betking, supersport, bwin, entain, sportpesa, sportingbet, pridebet, betta1, carry1st, eksab, pawapay, betfox, velitech, h2, paridirect, e2l.
17
CORE MARKETS WITH OUR OWN FIELD TEAMS
26+
AFRICAN COUNTRIES IN NETWORK
300+
VETTED FIELD RESEARCHERS & AGENTS
< 2 wks
FROM BRIEF TO IN-MARKET FINDINGS